It says you’re awesome.
Or at least that’s the gist of it. For businesses, animated video has the capacity to convey a great deal about your company in a short period of time because it can be used in so many various ways.
As a result, let’s take a look at some of the most popular types of animated videos produced to see what makes them effective and what they may reveal about your company.
Cartoon
What’s the secret behind its power?
“Hit you right in the childhood” is a term you’re likely to have come across on a blog. It’s an informal way of describing “strong nostalgia,” which isn’t as bad as it sounds.
Even if your animated film isn’t based on Wacky Races, or The Simpsons, or The Powerpuff Girls, it can nevertheless have the same kind of impact on the audience. It’s true that a more approachable or hilarious tone can be achieved with 2D animation by using a cartoonish style, but this is by no means the sole choice. A cartoon animation may be sleek and sophisticated, as I’ve demonstrated in my videos for previous Clients.
It’s a win-win situation for both the viewer and the advertiser because the viewer will identify your brand with fond memories of viewing cartoons when they were younger.
You can my character-creation services to help your firm stand out. In order to make a dull or complicated subject interesting and amusing, you can use cartoon characters. This will help your brand become more well-known and elicit a favorable emotional response from your visitors.
In order to ensure that your brand resonates with your audience, you need to create characters that they can identify with. Using a cartoon to tell a tale that is both believable and fascinating can lead to a very successful marketing campaign for your brand.
In terms of my business, what does this say?
It can show viewers that you are more than just a business; you have a human, or even a humorous, side to you.
The ability to evoke fond memories is a sign of shared ideals. It is possible to remove unpleasant feelings from the minds of your viewers with the use of cartoon animations.
Showing personalities that your audience can identify with helps you become more relatable and can demonstrate your devotion to your audience’s comprehension.
Explanatory animation in motion
What’s the secret behind its power?
As a matter of fact, I’ve already done so in numerous posts about the benefits of animated explainer movies for businesses. You should check out the reasons why we enjoy explainer videos (and why you should, too).
It’s because of this power to simplify and inspire action in the viewer that animated explainer videos are such a popular choice for businesses of all sizes. A pocketknife that does more than a Swiss Army knife does in a smaller package is a pocketknife.
A product launch film, a company overview video, or an animated demonstration can all tell the story of your organization. Big, showy animated explainers can be utilized by international corporations to promote their brand image, but small enterprises and start-ups often employ them more effectively.
In the meantime, how about this? The easiest way to reach as many people as possible with a message that is easy to understand is through the use of animated explainer films.
In terms of my business, what does this say?
This illustrates that your narrative, what you do and why it’s important is worth the investment of time, effort, and money that it takes to make an animated video.
As attention spans on the internet get shorter, listicles, even from huge, well-known publications, are becoming increasingly popular as a form of communication. It’s a sign of respect for your audience when you use animated explainers because they’re clear and concise.
Using an animated explainer to tell your narrative provides your audience a better idea of who you are. It fosters a sense of closeness and lets your customers see the human aspect of your brand.
Animation in 3D
What’s the secret behind its power?
3D animation is growing increasingly popular among businesses, but it’s still considered cutting-edge, so you’ll be recognized as a forward-thinking corporation. Since the advent of 3D animation and modeling technologies, the process has become easier and more accessible.
It’s not uncommon for this to be the sole logical course of action. Let’s say you’re an architectural firm looking to show off a concept during a presentation. You could do this in a number of ways. The ability of 3D animation to give the impression that the viewer is already within the building is unmatched by any other kind of animation, including live-action.
In terms of my business, what does this say?
As a result of 3D, your firm will look to be forward thinking with a clear focus on the future of technology and on your brand.
3D animation is more expensive to make, and as a result, these videos communicate that your organization values the work that goes into creating these videos.
Motion graphics/animated infographics
What’s the secret behind its power?
Is there anything you’d like to show off? Don’t just send them in a spreadsheet or a slideshow; instead, create an animated motion graphics film to give them the greatest impact.
Animation sequences are used in these videos to convey information using moving images, symbols, and text. Voice-over narration is an excellent way to give viewers both visual and aural information in a single package.
Using them is a terrific approach to convey information in a clear and concise manner, and their capacity to keep viewers engaged is unparalleled. Keeping you interested is all about the dynamic, fluid transitions between images and words.
If you’re trying to convey dull statistics, facts, or training material to your audience, an animated journey that explains where the data comes from and why it’s important can elicit a much stronger response and increase the amount of information that is retained.
In terms of my business, what does this say?
When it comes to making your company sound knowledgeable, motion graphics can help you escape the archaic and stuffy connotations that often accompany it.
You’ll be able to show viewers how contemporary and fresh your business may be by using animated content in this way.
Using these videos, you may convey the significance of what you’re saying while also putting it in perspective. To put it another way: We’re not just tossing these numbers into some PowerPoint presentation or pie chart.
It’s an understatement to say that animation is a diverse medium. When it comes to animated video, there are so many alternatives that it can be difficult to decide which one is best for your organization.
Get your breath back and call me! I’ve assisted businesses of all sizes who all want to reach different goals, and I can help you as well!
